Content truly is KING in digital marketing. According to a study conducted by the Content Marketing Institute, a marketing education and research company, content marketing was a top priority in 2011, and it is going to remain so in 2012. In order for businesses to successfully covey their message to the masses and target their audience content marketing helps tremendously.
Top Goals of Content Marketing:
· 69% - Brand Awareness
· 68% - Customer Acquisition
· 67% - Lead Generation
· 62% - Customer Retention/Loyalty
Companies are listening to the conversations happening online as well as to the needs of consumers. Companies realize that you need to create content that your target audience actually wants to read and share with their friends and family. Consumers also want to hear about authentic experiences and see engagement from the companies that they purchase from.
There is more to investing in marketing that is traditional as well as digital. Have a compelling message that will create a conversation with your customers. Content marketing is a strategy that helps with the “word of mouth” that has now gone digital. In order to measure your effectiveness of your content marketing strategy, look for shares, retweets and likes. These are powerful little words that will bring you business.
Ask me how I can help you to bring your ideal customer to you. Call me at 904.316.4460 for your free consultation.