Today we are sharing a lot of our likes (votes) of music, books, stores, cooking and other subjects of interest. We are also sharing more intimate personal information online. You would think that people would be more concerned about their privacy and staying more anonymous when it comes to “opting in” information of what we search for and the information that we give willingly online. Privacy and sharing medical information is not excluded from this “opting in” or sharing medical/health online.
There was a survey conducted that states, “A full one-third of U.S. consumers are using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, drugs, and health plans.” (Search Engine Watch) Consumer confidence with finding information online socially continues to grow as well as becoming a more trusted source.
Consumers today want to know about the patient’s experiences with doctors, treatments and research about new and improved procedures. Reading authentic stories about issues, solutions and experiences with practices that engage with new and existing patients give the consumer the confidence to contact the practice.
Engaging with consumers on social media sites such as Facebook, Twitter, YouTube and blogs is a new way to give great customer service and help the consumer understand what it is that you offer as well as how informative you are as a practice and/or doctor. Health organizations today have the power to gain referrals, new patients and retain patients by simply engaging in social media. Would you trust and share medical information that you find on social sites? I am interested to know.
To learn more about how you can engage with your new and existing patients on social media sites, call me at 904.316.4460 or email me at Alanda.firstname.lastname@example.org.
For the full story Attention Health Care Providers - 33% of U.S. Consumers Use Social Media for Health Care Info click here.