Facebook to be claimed a search engine soon! Search Engine Land states, “Facebook passed Google as the most-visited website in the US in 2010, according to a new end-of-year report from Experian Hitwise.” (source; Matt McGee Dec 29, 2010) Now with Facebook soon to be a publicly traded company the social media giant is entering into the powerful world of Search. Who would have thought that a social media site would have so much information on topics, answering questions and engaging with businesses?
With Facebook having well over 800 million plus active members they can take full advantage of customizing member’s searches and using a granular demographic tool for ad placement.
Fresh quality content is key in order to gain better placement and ranking in SERPs (Search Engine Results Page). Facebook is a great way to engage with new and existing customers that have authentic opinions and experiences. Bing and Yahoo have also joined a partnership with Facebook.
Today all information is just a tweet, comment or posting your status away. We can find out more detailed authentic information by real people. Google has known this since last year when the search engine giant made a revolutionary algorithm change called the Panda Update. This algorithm changed the game for big companies like JC Penny that were using link building farms. A shady way to gain better placement and ranking.
Google noticed that Facebook at times is being searched more with certain verticals and topics versus Google. In order for Google to stay ahead and be competitive they created Google Me, which is now Google +. Find out more ways to be competitive and be discovered online. Checkout Mashable’s video discussing the potential rival between Facebook and Google for battling the search engine turf.
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