Do not count Bing out when it comes to searches being performed online. Bing continues to change their algorithms in order to compete with Google. The new Bing Facebook partnership may also be a contributing factor as to why the big increase in June searches for Bing.
The major search engine players like Google, Bing and Yahoo which is also Bing are able to capitalize on the social media world wind of engaging searchers that really want to hear the opinions of those they trust. Those they trust are their friends. The use of social media sites such as Facebook, Twitter and YouTube have changed searching forever. YouTube is now the second most used search engine. Seriously, YouTube which is a social media site.
Google was the first major search engine that revolutionized combining social authority, relevance and reputation management with what the consumer is looking for when searching online. Bing is not looking to hand over consumers to the social media sites or Google. Bing actually hit an all time high in June of an increase of 14.1% in core search share up from 13.1% in May. This is based on the latest ComScore stats.
Although the growth of social media sites continues to grow, search is still the one of the most digital products that help target the most profitable customer that has the highest propensity to buy. Combining the social side for consumers is definitely a huge plus and a great way to market to a more targeted audience. Welcome to the new search and enjoy the experience.
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